Promos

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NOW Black History Month

The Brief:

SPS were engaged by Sky Creative Agency to provide audio post on a 60-second promotional ad for NOW’s Black History Month (BHM) campaign. The brief was to promote Sky’s Black History Month programming with enhanced clarity and emotion.

The Solution:

We chose a talented audio dubbing mixer that was passionate about the content and sensitive to the issues around the subject. Our audio dubbing mixer navigated a tight turnaround time to restore old film footage audio, clean up dialogue and add sound design and mix the powerful promo.

The promo was turned around in 3 hours, audio mixed in Avid Pro Tools, delivered for transmission on multiple Sky channels throughout October, and contributed to the client being crowned ‘Best Newcomer’ at the 2020 Pro Max Awards.

The Team:
Justin North - Audio

Stereo

Audio Format

“Working with SPS on the Black History Month spot was a truly smooth process and a pleasure as always. SPS deserve recognition for their contribution to winning a Gold Promax award during a pandemic, which would not be possible without their shared passion and enthusiasm."

Shakera Talla Gregory


Producer, Sky Creative Agency

Credits