Promos | Post Production
NOW Black History Month
SPS were engaged by Sky Creative Agency to provide audio post on a 60-second promotional ad for NOW’s Black History Month (BHM) campaign. The brief was to promote Sky’s Black History Month programming with enhanced clarity and emotion.
We chose a talented audio dubbing mixer that was passionate about the content and sensitive to the issues around the subject. Our audio dubbing mixer navigated a tight turnaround time to restore old film footage audio, clean up dialogue and add sound design and mix the powerful promo.
The promo was turned around in 3 hours, audio mixed in Avid Pro Tools, delivered for transmission on multiple Sky channels throughout October, and contributed to the client being crowned ‘Best Newcomer’ at the 2020 Pro Max Awards.
Justin North - Audio
Producer, Sky Creative Agency